At last year's Boston Ski Show there was the SIA Nordic Village with "The Biathlon Experience" including an actual laser rifle and target and daily competitions, plus introductory tryouts of cross country skiing and snowshoeing using real equipment on Astro Turf track. The Nordic Village proved to be especially popular with youngsters ready for fun new experiences on snow and it will be featured again this year Nov 9-12, 2017. Here's a Fact Sheet for this year's show.
Last year for the first time at Boston Ski Show, cross country ski and snowshoe gear, clothing and accessories were featured and on sale at the new Nordic Specialty Shop at the Nordic Village inside the Expo hall. According to Great Glen's Nate Harvey, "People checked out the Nordic ski products and got properly outfitted for the coming winter, including great active wear and boots. We sold more than a dozen ski packages and included a season pass with each of the purchases. A few marathon runners bought some clothing, too." He was happy to use the show to "broaden interest in cross country skiing and introduce it to people who might not have tried it before."
For years, the major metropolitan-based ski shows have attempted to include cross country skiing, but the overwhelming majority of show attendees are oriented to alpine skiing or snowboarding so show producers have had a limited focus on cross country skiing. Reese Brown, SIA Nordic Ski Director said "The show was great for us. It was standing-room-only all of the time during the busy sections and busy during the slower times. Most people had an understanding of biathlon from watching the Olympics. It was also very busy putting people on skis and snowshoes on the synthetic track. Many show attendees and exhibitors commented on how great it was to have cross country represented at the show and that there was a retail opportunity there, too." The show features radio stations simulcasts, fashion shows, and exhibits with ski areas, ski clubs, tour operators (they organize trips to ski resorts), lodging facilities, snow sports products such as ski gear, scarves, and electronic massagers, and much more. Reese commented, "I was very happy with the show and we're looking at how we can make a bigger splash next year."
The biggest and most successful annual exhibit show for cross country skiing/outdoors called the Outdoor Adventure Expo has been held for many years in Minneapolis, MN conducted by and at the location of retailer Midwest Mountaineering (held on Nov 17-19, 2017) behind the store on Cedar Street, Mnpls). This show features many seminars and presentations on the outdoors, as well as 75 regional exhibits, and a major sale. There was a Beer & Gear Social Night reception, the Banff Mountain Film Festival, which attracted 2,600 paying attendees, and a number of XC ski resorts that introduce people to their facilities and book reservations. The Outdoor Adventure Expo draws about 9,000 attendees each year and has nine classrooms at the adjacent university for seminars and presentations. Rod Johnson, owner of Midwest Mountaineering commented last year, "This was our 31st winter expo. The people get info about the outdoor skills they need and the can get equipment on sale." Photos from Reese Brown of a girl taking aim with a Biathlon rifle and the Great Glen exhibit at the Boston Ski Show.