The SIA/Physical Activity Council 2016-17 Participation Study
The SIA Physical Activity Council 2016-17 Sports Participation Study published by Snowsports Industries America (SIA) gives a clear picture of the cross country ski population in the USA. In a nationwide survey conducted with more than 40,000 people it was projected that there were 5,059,000 cross country skiers in 2016-17 (last winter season). While this was higher than the recent years, the impact of weather makes year-to-year comparisons not trendable. When there is snow in populated areas, there is an increase in cross country skiers.
Other 2016-17 snow sport populations were:
alpine = 11,800,000; snowboard = 7,600,000; snowshoe = 3,700,000.
The gender of cross county skiers in 2016-17 according to the survey was 61-38 percent male-female as the percentage of female participation has declined over the last few years. Another way of looking at it is that the male participation has surged 24% but that would ignore the 9% decline in the number of female cross country skiers from the previous year at a time when the total number of cross country skiers increased by 9% above the previous year.
Other demographic information included that 41% of cross country skiers had a household income above $100,000 annually.
Cross participation in other forms of recreation showed that 51% of cross country skiers are into high impact/intensity training and 42.3% walk for fitness; 39.6% are cross trainers or use elliptical motion trainers (all sounds like indoor exercise) while 39.1% go bicycling on roads or paved surfaces. The study shows that 38.6% of cross country skiers enjoy bowling and 38.4% use the treadmill (again with the indoor fitness). Interestingly the study shows hiking as an activity done by 38.4% of cross country skiers (formerly one of the top cross participation activities) and does not show alpine skiing, snowboarding or snowshoeing in the top eight cross recreational activities. Either many more of the cross country skiers became fitness junkies or something is inaccurate. Traditionally, about 40% of cross country skiers also alpine skied.
The newest information showed that there are 425,000 fat bikers and last year there were 7,000 fat bikes sold.
We're still awaiting info about the average number of days that cross country skiers participated but a few years ago it was 7.2 days and 24% of them participated 9 days or more.
Why People Try or Quit Cross Country Skiing
Having someone to go with was the most significant factor that encouraged participants to go cross country skiing. Other factors that are impediments to cross country skiers include being able to go cross country ski locally, getting a lesson, having new equipment, being in better health, having more vacation time, and fewer work commitments.
Researchers in the industry point to trends such as an aging population of skiers, increasing costs of participation, accessibility and transportation difficulties to mountain areas, the urbanization of the new participant base, a lack of snow culture in new North American immigrants, and the suggestion that Millennials are too obsessed with their phones to get out on skis. Oh, and have we mentioned climate change? The snow line may be moving north more quickly.
In 1988 there were reportedly nearly 5.8 million cross country skiers in the US corresponding to a good snow year and the development of waxless skis. Can more people overcome the listed obstacles to become cross country skiers? Thanks to Ryan Combs, SIA Director of Research for sharing the study findings with XCSkiResorts.com.