Swix, a Norwegian manufacturer of ski wax, poles, and ski wear joined with ski company Fischer to create an educational retail environment with Gorham Bike & Ski Shop where skiers visiting Jackson Ski Touring Center in NH can experience for themselves the latest skiing innovations from skis to ski wax and tuning techniques.

Skiers can view and compare an extensive range of product lines to feel confident in their purchase decisions, share feedback with the manufacturers and maximize the performance of all their gear both new and what they already own. Almost the complete line of Fischer skis, boots, and poles will be showcased in the shop that attracts thousands of cross country ski aficionados all winter long.

The two companies will provide additional training to the Gorham Bike & Ski Shop staff and there are demo days for skis and roller skis, plus ski waxing and race tuning sessions. The retailer also features machine flex testing, which mean that each ski is individually evaluated and marked with its particular flex pattern to match to a heavier or more powerful skier to perform with a more subtle touch.

Jackson Ski Touring is a community based nonprofit corporation chartered to maintain cross country and snowshoe trails in and around Jackson village that has been in operation for 39 years. Situated in the White Mountains, it is a wonderful match of a quintessential New England with the white steeple church and wood covered bridge married to cross country skiing.